Sam Peek

Sam Peek, J.D., is the editor in chief for im+. He writes and advises on anything related to digital marketing, medical aesthetics, or practice strategy. He is also the Founder and Chief Executive Officer of Incredible Marketing. Combining legal expertise with creative digital marketing skills, Sam has propelled Incredible Marketing to serve over 1,500 practices in 22 countries. 

With a background in law, math and science, Sam is a published author and sought-after consultant who has presented at over 250 medical and technology conferences worldwide. 

He has covered numerous topics on digital marketing, patient privacy, and emerging technologies. He does it in jeans and a hoodie, though — because they travel way better than “that business casual sh*t.”

Sam’s command of the aesthetics industry and bleeding-edge marketing approaches has garnered him a reputation as the premier thought leader, strategist, and innovator among top industry organizations and startups alike. 

His dedication to research, development, and education is recognized for pushing the boundaries of and setting the standard for healthcare digital marketing. 

When not on stage, he coaches a European Football Club, spends time with his immensely smart and capable daughters, works in the lab on the next big thing in healthcare technology, or gets lost in some far-flung corner of the globe… hoping for just five more minutes. 

He inspires others and takes inspiration wherever it comes: 

“I used to be obsessed with being the smartest person in the room. Now, I am concerned only with finding the rooms where I am not.”