Ruby Lezon

Ruby Lezon is a staff author for im+ who covers topics related to social media and paid social ads. She is also the Social Media Lead at Incredible Marketing and has a background in mass communications and film production and has more than eight years of experience in social media production and strategy.

She previously worked as a commercial producer and freelance filmmaker, covering every role throughout the production process. This gave her a deep understanding of content production, the social media ecosystem, and what it takes to truly earn an audience’s attention. 

Like any great social media expert, Ruby is a sucker for a good caffeine fix — taking hers primarily in the form of fancy coffee beverages like a Vanilla Lavender Latte from cute shops like Smith Coffee & Cafe.

And like any good filmmaker, she also can’t help but also enjoy a nice cold brew, her favorite right now being, as she tells it, “pretty much any hefeweizen.”

When she isn’t conquering the social media landscape, Ruby spends her time biking, kayaking, doing photography, being a (in her own words) mediocre rec sports player, listening to live music, hiking state parks, and hanging out with her cat, Marla.

But perhaps Ruby’s biggest love is also her biggest strength as a social media expert: she loves building intentional and meaningful client relationships and using that rapport to create social content that showcases their unique personality, brand, and place on the web.