Elyse Romano

Elyse Romano is a staff author and advisor for im+ who covers topics related to content production, strategy, direction, and execution. She is the Director of Content at Incredible Marketing and expertly navigates the content team through an ever-shifting digital landscape, pushing the boundaries of what content marketing can and should look like in the medical aesthetics space. 

Few people in the industry could keep up with Elyse when it comes to staying on top of the content marketing and healthcare industries. Despite the time she dedicates to that front, however, she could never escape the fact that she is a writer through and through… nor does she want to.

In fact, when she was asked for bullet points for this bio, she could not help but go from bullet points to Pulitzer Prize as she wove a masterful tale of her origin story: a little girl who would write stories on small pieces of scrap paper to share with her parents to an accomplished NYU English grad and content marketing pro who spent the next 15 years dominating the medical aesthetics and magazine industries. 

Writing is Elyse’s first love, but her range of interests goes deep: from baking and hiking to interactive art and pirate history and everything in between.

Elyse never stops pushing innovation when it comes to content marketing. She is always asking herself these questions: How can we do more? How do we draw from all of our different interests to improve our final product? How can I take my love of Burning Man and immersive theatre and work that into a better marketing program? Every day she gets to work on those questions is a day well spent in her books.