Chay Latham

Chay Latham is a staff author for im+ who covers topics related to content writing, production, storytelling, and strategy. She is a Content Writer for Incredible Marketing, but at the core of her ability to expertly produce persuasive and effective content for medical professionals is something much more fundamental: wherever she finds herself, Chay is and has always been a storyteller.

For the last few years, Chay has perfected the craft of creating persuasive marketing copy for practices and businesses. Before that, she was a hairstylist, educator, and salon business owner for more than 20 years. As it turns out, the skill of compelling storytelling was almost as valuable to her as a hairstylist as it is to her as a content marketer.

Or maybe more valuable… hard to measure, really. Regardless though, as a true lifelong student of the game, her favorite destination in the world is a place full of stories: Disneyland, where she was a pass holder for more than 15 years.

The only obsession that can compete with her love of Disneyland is her unapologetic enthusiasm for being a Francophile. When she isn’t creating art, listening to audiobooks, writing or daydreaming about Disneyland, France, or Disneyland in France, Chay can be found with her bestie Hazel, a feisty grey French bulldog, who recently accompanied her on her cross-country migration from California to North Carolina. (Hazel has a host of stories of her own that Chay loves to share.)

Chay is deeply passionate about helping cosmetic and aesthetic practices grow and succeed through meaningful, intentional content and storytelling, and she considers herself extremely fortunate to be able to spend her time in that pursuit, especially with Incredible Marketing.