Subscribe for Free
Join over 5,000 doctors, providers, and staff by subscribing to im+, the largest digital educational resource for medical.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

3 Tips for Better Ecommerce Conversions

Published on
January 18, 2023
Last Updated
minute read
Christian Shepherd
Christian Shepherd
Content Strategist
/ Founder

As a practice owner, you're probably hoping to see a steady stream of happy customers flowing through your conversion funnel like water down a drain. Unfortunately, it's not always that simple. But don't worry - there's good news. 

Ecommerce websites have evolved significantly since the days of "mall shopping" on AOL in the 1990s. But honestly, that reference will probably be lost to anyone who isn’t currently grabbing a discounted diner breakfast. 

All that matters is that ecommerce is boomin’ now more than ever, which means more opportunities for revenue for your practice than ever before. But if your pipeline is coming up short, try using these tips to launch it into the f*cking sky give it a sizable boost.

1. Optimize Your Website Design

Your website design is crucial to attracting and retaining customers on your ecommerce site. A visually appealing and user-friendly design is essential to catching your customers' eyes and keeping them engaged. 

Global average Time on Page: 52 seconds.

Here are some possible improvements to consider:

  1. Mobile Optimization: With more and more customers shopping on their phones, it's crucial to have a website that is optimized for mobile devices. Make sure your website is responsive and easy to navigate on smaller screens.
  2. High-Quality Images and Videos: Use high-quality images and videos to showcase your products in the best possible light. Make sure your product images are clear, bright, and showcase your products from different angles.
  3. Product Descriptions: Use detailed and informative product descriptions to help your customers make informed purchasing decisions. Include information about materials, sizing, care instructions, and anything else that may be relevant to your products.
  4. Navigation: Make sure your website is easy to navigate with a clear and intuitive menu. Use descriptive labels for each menu item and make sure your customers can find what they're looking for quickly and easily.
  5. Call-to-Action Buttons: Use clear and prominent call-to-action buttons to guide your customers through the purchasing process. Make sure your buttons stand out and clearly communicate the next step in the process.
  6. Streamlined Checkout Process: Make sure your checkout process is streamlined and straightforward. Avoid requiring customers to create an account or fill out unnecessary forms, as this can lead to cart abandonment.

By implementing these improvements, you can create a website design that is visually appealing, user-friendly, and optimized for better ecommerce conversions. It won’t magically finish all of your charting, though. 

2. Enhance Your User Experience

Creating an exceptional user experience is essential to retaining customers and boosting ecommerce conversions. Your customers want to feel valued and appreciated, and personalization and customization are key to creating a unique shopping experience that will keep them coming back. 

You have 50 milliseconds to make a good first impression.

Here are some tips to enhance your user experience:

  1. Personalization: Use data to personalize your customers' shopping experiences. For example, recommend products based on their purchase history or browsing behavior. Use their names in email communications to make them feel valued and appreciated.
  2. Customization: Allow your customers to customize their purchases, such as choosing the color or size of a product. This can create a sense of ownership and make them more likely to make a purchase.
  3. Product Recommendations and Reviews: Use product recommendations and reviews to enhance the customer experience and help customers find the products that best fit their needs. Encourage customers to leave reviews after they make a purchase, as this can provide valuable social proof for other customers.
  4. Customer Support: Excellent customer support is crucial to enhancing the user experience. Make sure your customers can easily contact you with questions or concerns, and provide quick resolutions to any issues they may have. Consider offering live chat support to provide real-time assistance to customers.
  5. Streamlined Returns and Exchanges: Make the returns and exchanges process as straightforward as possible. Provide clear instructions and allow customers to easily initiate a return or exchange online. This can create a sense of trust and confidence in your brand.

By implementing these tips, you can create a shopping experience that is tailored to your customers' needs and preferences. A positive user experience can lead to increased customer loyalty, higher conversion rates, and more sales for your medical aesthetic practice's ecommerce site.

3. Optimize Your Marketing Strategies

Your ecommerce site won't do you any good if no one knows about it. Effective marketing strategies are essential to driving traffic and boosting ecommerce conversions. Search engine optimization and pay-per-click advertising can help you attract potential customers to your site.

However, marketing strategies go beyond SEO and PPC advertising. One crucial factor to consider is the quality of your product photography. High-quality images showcase your products in the best possible light and can make all the difference in attracting and retaining customers.

Invest in high-quality product photography to give your customers a clear idea of what they're purchasing. Poor quality images can give the impression that your products are low quality or unprofessional. On the other hand, high-quality images can show off your products in their best light and give customers confidence in their purchase.

Over 54% of sellers use Social channels to promote products.

Social media and email marketing are also great ways to engage your customers and keep them informed about your products and services. Consistent branding across all marketing channels is key to creating a memorable and recognizable brand that customers will want to do business with.

Bonus Tip: Proper Branding for Your Ecommerce Site

In addition to optimizing your website design and marketing strategies, it's essential to consider proper branding for your ecommerce site. Your branding should be consistent across all marketing channels, including your website, social media accounts, email newsletters, and even packaging.

94% of consumers say they recommend brands they have an emotional connection with.

Your branding should reflect your values and mission as a business and help to differentiate you from your competitors. A strong brand identity can help to build trust and loyalty among your customers and create a memorable and recognizable image for your business.

To create a strong brand identity, start by defining your brand values and mission. What do you stand for as a business, and what sets you apart from your competitors? Use this information to guide your branding decisions, including your website design, logo, color scheme, and tone of voice.

Consistency is key when it comes to branding. Make sure your branding is consistent across all marketing channels and touchpoints. Use the same logo, color scheme, and tone of voice on your website, social media accounts, email newsletters, and packaging.

“Your brand is perhaps one of the most important decisions you can make about your practice…”

Incredible Branding Series, Part 1

By creating a strong and consistent brand identity, you can differentiate yourself from your competitors and build a loyal customer base. Customers will be more likely to remember your brand and recommend you to others, which can help to drive more traffic and boost ecommerce conversions.

Not a Big Fan of Following Instructions?

I mean, that’s cool, no worries. You should see how fast we shred IKEA instructions. Besides, you (hopefully) stick to the book enough during your procedures, anyway. Let us handle these ecommerce deets for you. Give us a call at (800) 949-0133 or schedule a one-on-one. Our Incredible Educators are here to help you, anytime, for free. We got it covered.